comprehensive marketing services & strategy centered around storytelling
What we do
We work with businesses and organizations to successfully share their brand story through honest communications, compelling marketing, and business planning to inspire both team members and public audiences toward greater loyalty and understanding.
Bee’s Knees Marketing & Planning provides services related to marketing, media, business planning, and communications. Services are primarily offered in bundles, contracted for a period of time, or commissioned in relation to a single promotional initiative. Custom client services can be arranged, and some services can be contracted singly, for example, brand foundations, website design, and content creation, like graphic design, photography, and video.
Working with organizations everywhere! Committed to using technology, communication, and travel to help tell stories across the U.S.
areas of expertise
Marketing
strategy, social media management, digital presence and profile management, website design and ongoing management, advertising, public and press relations.
Media & content creation
compelling content, visual storytelling, graphic design, photography, video capture and creation, photo and video styling, productive working relationships with a network of professional photographers and videographers.
Business Planning
brand development, brand guides and kits including logo, typography, and color palette design or consolidation.
creating foundational digital presence and organization, standard operating procedures, hiring strategy, onboarding & human resource materials, handbooks, software consultation, file organization, training materials, best practices.
Communications
copy writing, inquiry response, social media engagement, customer service training, software consultation.
Special Events
promotion and marketing for events. single, annual, and recurring. using a comprehensive and all-inclusive approach to drive conversions and build brand, event, and story understanding.
Why we do it
We believe that when you stop thinking of your brand as a product to have to sell, but rather an experience and story you can't wait to share, real connections are made, bonds and memories are formed, and authentic value is provided to others.
How we do it:
Our approach
We’re all about crafting effective marketing where the promise matches the delivery. That’s what we mean when we say “honest marketing.”
Our process begins with a thorough understanding of your brand's identity and objectives, ensuring each initiative is rooted in a strong foundation of your story and goals.
This requires time at the beginning of our relationship to collect all that good pollen we can later turn into honey. It also means time and collaborative effort at the outset of each marketing campaign or initiative - developing the concept, ensuring brand alignment, and determining the details before it is crafted and launched!
We’ll head back to the hive to whip up comprehensive marketing plans and create assets that spread the buzz far and wide. We employ a multi-faceted marketing approach that leverages various platforms and tactics to reach your target audience. We don’t look at marketing as “just a social media post”; we utilize a diverse range of tools to maximize engagement and visibility. Think social media, email, website, user-based review platforms, search engine optimization, web profiles, press relations, internal communications, employee understanding, and other branding, planning, and advertising channels.
We’re big fans of reaching for many tools in the toolbox (a toolbox we’re continuously stocking), and that approach has proven successful.
Through it all, we prioritize the user experience, ensuring that every interaction with your brand is seamless and trusted. It's not just about getting the message out there—it's about making sure folks are easily directed and that the delivery of a product, service, or experience aligns with the marketing and brand identity. Like in hospitality, we are anticipating their needs and questions and delivering stories and information in a consistent, recognizable, and honest way.
What sets us apart:
the connection between business planning and marketing.
Comprehensive marketing encompasses a holistic approach to promoting a brand or product, covering a wide range of strategies and channels to reach and engage with the target audience effectively. It involves thorough research and analysis to understand the market, audience demographics, competitors, and brand identity and goals. Comprehensive marketing goes beyond promotion; it includes elements of branding, product positioning, customer relationship management, ongoing evaluation, and optimization of strategies and tools. By integrating multiple tactics and channels into a cohesive plan, comprehensive marketing aims to maximize reach, visibility, and impact, ultimately driving growth and success for the brand.
Our extensive background in hospitality and retail operations has given us a foundational understanding of how marketing and operations are inextricably linked and is something we greatly value. Strong business operations and planning provide the infrastructure and support necessary for effective marketing initiatives, ensuring seamless execution and delivery of products or services. Conversely, marketing thrives when built upon robust business foundations, especially in the digital realm, where optimized processes, data analytics, and technology enable targeted campaigns, personalized messaging, and real-time insights. When these elements work in harmony, businesses can achieve sustainable growth and competitive advantage in today's dynamic marketplace.
“The greatest art in the world is the art of storytelling.”
–Cecil B. DeMille